![]() ![]() ![]() This is exactly what digital marketers love about split testing, as it gives them the opportunity to identify the tactics that work for them and focus on them in the future.Īdditionally, you want to monitor the overall effectiveness of your email campaigns and their impact on your SEO efforts.Ĭhoose the right metrics to track, such as the email: For example, if you have two identical emails with different subject lines, your goal is to test which one has greater opens and use it in your future campaigns. You can always find new things to test, be it the images you use, the email design, subject lines, or the position of a CTA button in the body of the email.Īs a starting point, compare different subject lines, as they dictate your open rates and click-through rates. If you’re torn between two awesome email marketing ideas, why not compare them? ![]()
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